in pursuit of beauty, style, wellness and the ideas that expand how we live. curated by @gwynethpaltrow. discover more @goopbeauty + @gwynofficial
linkin.bio/goop/Followers
1.9M
Following
23
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
Goop has built an audience of 1.9M followers on Instagram over 11,499 posts as a Fashion account.
Compared with 236 other Fashion accounts with over 1M followers in the InstME index, Goop's 0.01% engagement rate is in the bottom quarter (median: 0.51%).
Recent posting activity averages about 9 posts per week — more than one per day.
The account follows just 23 others against 1.9M followers — a ratio typical of established creators and brands.
| Metric | Goop | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.51% |
| Average likes | 3 | 10,141 |
| Average comments | 96 | 180 |
| Posts per week | 8.5 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
Goop has 1,894,145 followers on Instagram (1.9M) as of Apr 28, 2026.
Goop's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Goop average 3 likes and 96 comments.
Goop posts about 9 times per week on average.
Goop is registered as a business account on Instagram and is verified.
11,499
96
Avg Views
0
Posts / Week
8.5
Growth Score
0.2 / 100
Followers
2.3M
Engagement
1.75%
