Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
likeshop.me/bofFollowers
3.2M
Following
842
Total Posts
Engagement Rate
0.07%
Avg Likes
2,158
Avg Comments
With 3.2M followers across 12,312 posts, Bof is one of the Fashion accounts tracked in the InstME index.
Compared with 236 other Fashion accounts with over 1M followers in the InstME index, Bof's 0.07% engagement rate is in the bottom quarter (median: 0.51%).
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 15 posts per week — more than one per day.
The account follows just 842 others against 3.2M followers — a ratio typical of established creators and brands.
| Metric | Bof | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.51% |
| Average likes | 2,158 | 10,141 |
| Average comments | 41 | 180 |
| Posts per week | 14.63 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Bof has 3,164,310 followers on Instagram (3.2M) as of Jul 15, 2026.
Bof's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Bof average 2,158 likes and 41 comments.
Bof posts about 15 times per week on average.
Bof is registered as a business account on Instagram and is verified.
12,312
41
Avg Views
0
Posts / Week
14.63
Growth Score
1.4 / 100
6.7M
Engagement
0.89%
