W
BrandNewspaper
Delivering the news and helping you understand complex topics 🗞 @postpolitics @poststyle @postclimate
wapo.st/igAudience
Browse top profilesFollowers
7.6M
Following
189
Total Posts
Engagement & Performance
Engagement Rate
0.08%
Avg Likes
5,871
Avg Comments
What the numbers say about Washingtonpost
Washingtonpost is a Fashion account on Instagram with 7.6M followers and 25,550 published posts.
Washingtonpost has an engagement rate of 0.08%, which is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers, based on 236 accounts in the InstME index.
Followers leave about one comment for every 22 likes — a healthy amount of conversation.
Washingtonpost currently publishes about 60 posts per week — more than one per day.
The account follows just 189 others against 7.6M followers — a ratio typical of established creators and brands.
Washingtonpost vs similar accounts
| Metric | Washingtonpost | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.51% |
| Average likes | 5,871 | 10,141 |
| Average comments | 270 | 180 |
| Posts per week | 60.3 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How Washingtonpost's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Washingtonpost: (5,871 avg likes + 270 avg comments) ÷ 7,575,217 followers × 100 ≈ 0.08%.
Frequently asked questions about Washingtonpost
How many followers does Washingtonpost have?
Washingtonpost has 7,575,217 followers on Instagram (7.6M) as of Apr 28, 2026.
What is Washingtonpost's engagement rate?
Washingtonpost's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
How many likes does Washingtonpost average per post?
Posts by Washingtonpost average 5,871 likes and 270 comments.
How often does Washingtonpost post on Instagram?
Washingtonpost posts about 60 times per week on average.
Is Washingtonpost a business or creator account?
Washingtonpost is registered as a business account on Instagram and is verified.
