🫧 Powerful, plastic-free cleaning 🏡 Made for a healthier home and planet ✨ Setting a new standard of clean
Followers
471.6K
Following
349
Total Posts
Engagement Rate
0.38%
Avg Likes
1,767
Avg Comments
Blueland is a verified Home & DIY creator on Instagram based in United States, tracked in the InstME index with 471.6K followers. Content spans home & diy and health. Blueland has shared 1,624 posts to date, currently less than one post a week. Typical posts draw 1,767 likes and 37 comments, putting engagement at 0.38%.
Counting 471.6K followers and 1,624 posts, Blueland sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Blueland's 0.38% engagement rate is below the median of 0.63%.
Followers weigh in with a comment about every 47 likes, a healthy amount of conversation.
Video content from Blueland draws about 33.1K views.
Lately Blueland has been publishing less than one post per week.
With 471.6K followers but only 349 accounts followed back, Blueland shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 471.6K followers and a 0.38% engagement rate, a single sponsored post by Blueland is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Health
| Metric | Blueland | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.63% |
| Average likes | 1,767 | 1,415 |
| Average comments | 37 | 30 |
| Posts per week | 0.59 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blueland | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.57% |
| Average likes | 1,767 | 1,003 |
| Average comments | 37 | 26 |
| Posts per week | 0.59 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
Blueland is a verified home & diy creator based in United States on Instagram, with 471.6K followers.
Blueland has 471,576 followers on Instagram (471.6K) as of Jul 13, 2026.
Blueland's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Blueland average 1,767 likes and 37 comments.
Blueland posts less than once a week on average.
Blueland is registered as a creator account on Instagram and is verified.
Blueland is categorized as a home & diy and health account in the InstME index, based on the profile's bio and Instagram category across 1,624 posts.
Blueland's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Blueland carries the blue verified badge on Instagram.
1,624
37
Avg Views
33,051
Posts / Week
0.59
Growth Score
7.6 / 100
Engagement
0.2%
A sponsored post from Blueland is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
