SPF for every shade of play ☀️
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10.6K
Following
691
Total Posts
Engagement Rate
0.29%
Avg Likes
29
Avg Comments
BGS Kids is a Beauty brand based in United States. The account has built 10.6K followers on Instagram. The account posts mainly around beauty and parenting topics. The account has published 56 posts, currently around 4 posts a week. Typical posts draw 29 likes and 2 comments, putting engagement at 0.29%.
Bgskids is a Beauty account whose 56 posts have grown a following of 10.6K on Instagram.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Bgskids's 0.29% engagement rate is below the median of 0.57%.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Posting frequency for Bgskids sits at about 4 posts per week.
Estimated sponsored-post value
$37–$69
Based on 10.6K followers and a 0.29% engagement rate, a single sponsored post by Bgskids is worth an estimated $37–$69. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Bgskids | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.57% |
| Average likes | 29 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 4.31 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bgskids | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.51% |
| Average likes | 29 | 91 |
| Average comments | 2 | 10 |
| Posts per week | 4.31 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
BGS Kids is a beauty brand based in United States on Instagram, with 10.6K followers.
BGS Kids posts on Instagram as @bgskids.
BGS Kids has 10,637 followers on Instagram (10.6K) as of Jul 16, 2026.
BGS Kids's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by BGS Kids average 29 likes and 2 comments.
BGS Kids posts about 4 times per week on average.
BGS Kids is registered as a business account on Instagram.
BGS Kids is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 56 posts.
BGS Kids's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
56
2
Posts / Week
4.31
Growth Score
5.8 / 100
Follower Ratio
15.4×
Engagement
2.21%
A sponsored post from BGS Kids is estimated at $37 to $69. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
