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Reaching 557.1K followers on Instagram, Minimalist is a verified Beauty brand based in India. To date Minimalist has posted 445 times, currently around 2 posts a week. Engagement runs at 0.07%, or about 292 likes and 74 comments per post.
Tracked in the InstME index, Beminimalist__ is a Beauty account with 557.1K followers and a back catalogue of 445 posts.
Beminimalist__ records a 0.07% engagement rate, in the bottom quarter (median: 0.47%) for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 4 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Beminimalist__ has published about 2 posts per week.
Beminimalist__ keeps its following list short (1) relative to 557.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,600
Based on 557.1K followers and a 0.07% engagement rate, a single sponsored post by Beminimalist__ is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Beminimalist__ | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.47% |
| Average likes | 292 | 1,059 |
| Average comments | 74 | 46 |
| Posts per week | 2.1 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Beminimalist__ | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.49% |
| Average likes | 292 | 3,406 |
| Average comments | 74 | 60 |
| Posts per week | 2.1 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Minimalist is a verified beauty brand based in India on Instagram, with 557.1K followers.
Minimalist posts on Instagram as @beminimalist__.
Minimalist has 557,070 followers on Instagram (557.1K) as of Sep 12, 2026.
Minimalist's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Minimalist average 292 likes and 74 comments.
Minimalist posts about 2 times per week on average.
Minimalist is registered as a business account on Instagram and is verified.
Minimalist is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 445 posts.
Minimalist's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
74
Followers
585.2K
Engagement
0.82%
Yes. Minimalist carries the blue verified badge on Instagram.
A sponsored post from Minimalist is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
