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AYU™️ is a verified Beauty brand. The account has built 86.3K followers on Instagram. The account has published 3,556 posts, currently around 3 posts a week. Typical posts draw 101 likes and 14 comments, putting engagement at 0.13%.
As a Beauty account, Ayumakeupireland reaches 86.3K followers on Instagram across 3,556 published posts.
Ayumakeupireland's 0.13% engagement rate is in the bottom quarter (median: 0.57%) among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
Comments arrive at about one per 7 likes, a sign of an unusually discussion-heavy audience.
Ayumakeupireland's videos average 10K views per post.
Lately Ayumakeupireland has been publishing about 3 posts per week.
At 88/100 on audience quality, Ayumakeupireland carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$300–$560
Based on 86.3K followers and a 0.13% engagement rate, a single sponsored post by Ayumakeupireland is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ayumakeupireland | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.57% |
| Average likes | 101 | 134 |
| Average comments | 14 | 12 |
| Posts per week | 3.11 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
AYU™️ is a verified beauty brand on Instagram, with 86.3K followers.
AYU™️ posts on Instagram as @ayumakeupireland.
AYU™️ has 86,315 followers on Instagram (86.3K) as of Oct 1, 2026.
AYU™️'s engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by AYU™️ average 101 likes and 14 comments.
AYU™️ posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of AYU™️'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
AYU™️ is registered as a business account on Instagram and is verified.
AYU™️ is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,556 posts.
Total Posts
3,556
Avg Comments
14
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.15%
Yes. AYU™️ carries the blue verified badge on Instagram.
A sponsored post from AYU™️ is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.