Mom👦🏻👧🏼🐴🐴 Owner @ayumakeupireland Keeping skincare & make up simple. Real beauty, real skin, real life. Management:
Suzie O’Neill is a verified Beauty creator. The account has built 102.3K followers on Instagram. Content spans beauty and parenting. Suzie O’Neill has shared 2,196 posts to date, currently less than one post a week. Posts average 1,598 likes and 78 comments, an engagement rate of 1.64%.
The Beauty account Suzie.ayu has posted 2,196 times on Instagram and drawn 102.3K followers.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Suzie.ayu's 1.64% engagement rate comes in above the median of 0.47%.
Roughly one in 20 likes comes with a comment, a healthy amount of conversation.
Video posts from Suzie.ayu average 53.4K views, about 52% follower reach per post.
Recent posting activity averages less than one post per week.
The account follows just 701 others against 102.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$590–$1,100
Based on 102.3K followers and a 1.64% engagement rate, a single sponsored post by Suzie.ayu is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Suzie.ayu | Cohort median |
|---|---|---|
| Engagement rate | 1.64% | 0.47% |
| Average likes | 1,598 | 1,059 |
| Average comments | 78 | 46 |
| Posts per week | 0.05 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Suzie O’Neill is a verified beauty creator on Instagram, with 102.3K followers.
Suzie O’Neill posts on Instagram as @suzie.ayu.
Suzie O’Neill has 102,331 followers on Instagram (102.3K) as of Oct 1, 2026.
Suzie O’Neill's engagement rate is 1.64%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Suzie O’Neill average 1,598 likes and 78 comments.
Suzie O’Neill posts less than once a week on average.
Suzie O’Neill is registered as a creator account on Instagram and is verified.
Suzie O’Neill is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,196 posts.
Yes. Suzie O’Neill carries the blue verified badge on Instagram.
Total Posts
2,196
Avg Comments
78
Engagement
28.33%
A sponsored post from Suzie O’Neill is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
