#wines on Instagram, hashtag stats & best tags
432 creators in the InstME index post about wines. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #wines.
#wines hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
432
Average followers
174,318
Median: 9,232
Average engagement rate
2.99%
Median: 1.17%
Average likes per post
1,240
Median: 98
Average comments per post
40
Median: 6
Average posts per month
6.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #wines
Top countries
Share of creators with a known country
- United States52.4%
- United Kingdom11.4%
- Australia4.8%
- France4.8%
- Argentina3.9%
- South Africa3.5%
- Italy3.1%
- Canada1.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English86.2%
- French5.6%
- Spanish4.6%
- Italian3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Food41.4%
- Music12.4%
- Business11.8%
- Fashion6.5%
- Travel6.5%
- Art5.4%
- Lifestyle4.8%
- Home & DIY3.2%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 55% women / 45% men.
Modeled from the food, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #wines
432 creators in the InstME index mention Wines in their profile.
Caroleya winelover
@caroleya
Followers
21.3K
Engagement
10.54%
Alessandra Dal Monte
@ale_dalmo
Followers
8.4K
Engagement
1.86%
Taraji P Henson
@tarajiphenson
Followers
22.1M
Engagement
0.34%
John Legend
@johnlegend
Followers
15.8M
Engagement
0.04%
James Harden
@jharden13
Followers
11.8M
Engagement
0.61%
Mary J Blige
@therealmaryjblige
Followers
7M
Engagement
0.96%
Lisa Vanderpump
@lisavanderpump
Followers
3.2M
Engagement
0.64%
Regina King
@iamreginaking
Followers
2.5M
Engagement
3.51%
André Hueston Mack
@andrehmack
Followers
952.3K
Engagement
0.05%
Tom Gilbey
@tomgilbeywine
Followers
746.9K
Engagement
1.6%
Wine Spectator Magazine (21+ to follow)
@wine_spectator
Followers
629.3K
Engagement
0.1%
maxiriedel
@maxiriedel
Followers
629K
Engagement
0%
Hashtags to use with #wines
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #wines
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#wines hashtag FAQ
How many Instagram influencers use #wines?
432 public Instagram creators with 1,000+ followers in the InstME index use wines in their profile or content category.
What is a good engagement rate for #wines posts?
The median engagement rate across #wines creators is 1.17%, and the average is 2.99%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #wines?
Use 20–30 hashtags per post, mixing broad tags like #wines with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #wines creators post from?
The largest share post from United States (52.4%), United Kingdom (11.4%), Australia (4.8%), based on the #wines creators in the index with a known country.
Find creators who already post about Wines
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.