#store on Instagram, hashtag stats & best tags
7,287 creators in the InstME index post about store. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #store.
#store hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
7,287
Average followers
143,544
Median: 17,757
Average engagement rate
3.89%
Median: 0.74%
Average likes per post
2,778
Median: 128
Average comments per post
212
Median: 8
Average posts per month
14.5
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #store
Top countries
Share of creators with a known country
- United States37.5%
- Indonesia7.2%
- United Kingdom7.2%
- Nigeria4.8%
- Australia4.2%
- India3.7%
- Japan2.6%
- France2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English82.5%
- Indonesian10.4%
- Japanese3.7%
- French3.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech21.7%
- Art12%
- Fashion11.3%
- Beauty8%
- Automotive7.8%
- Food6.9%
- Music6.8%
- Pets4.3%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 49% women / 51% men.
Modeled from the tech, art, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #store
7,287 creators in the InstME index mention Store in their profile.
KIM LOAIZA 🇲🇽
@kimberly.loaiza
Followers
37.5M
Engagement
1.7%
SHEIN
@shein_official
Followers
34.2M
Engagement
2.2%
Sonam A Kapoor
@sonamkapoor
Followers
33.1M
Engagement
0.47%
M·A·C Cosmetics
@maccosmetics
Followers
23.9M
Engagement
0.02%
Juan De Dios Pantoja
@juandediospantoja
Followers
23.1M
Engagement
1.32%
Rick Ross
@richforever
Followers
20.7M
Engagement
0.08%
Emporio Armani
@emporioarmani
Followers
19.2M
Engagement
0.08%
Dior Beauty
@dior_beauty
Followers
16.8M
Engagement
2.3%
GIVENCHY
@givenchy
Followers
16.1M
Engagement
0.04%
Nike Basketball
@nikebasketball
Followers
16M
Engagement
0.17%
NYX Professional Makeup
@nyxcosmetics
Followers
14.4M
Engagement
0.01%
MAC Cosmetics
@mac_cosmetics
Followers
14.2M
Engagement
2.6%
Tips for using #store
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 14.5 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#store hashtag FAQ
How many Instagram influencers use #store?
7,287 public Instagram creators with 1,000+ followers in the InstME index use store in their profile or content category.
What is a good engagement rate for #store posts?
The median engagement rate across #store creators is 0.74%, and the average is 3.89%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #store?
Use 20–30 hashtags per post, mixing broad tags like #store with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #store creators post from?
The largest share post from United States (37.5%), Indonesia (7.2%), United Kingdom (7.2%), based on the #store creators in the index with a known country.
Find creators who already post about Store
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.