#money on Instagram, hashtag stats & best tags
1,203 creators in the InstME index post about money. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #money.
#money hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,203
Average followers
141,375
Median: 16,011
Average engagement rate
7.91%
Median: 2.18%
Average likes per post
4,977
Median: 251
Average comments per post
150
Median: 29
Average posts per month
8.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #money
Top countries
Share of creators with a known country
- United States62%
- Nigeria6.9%
- United Kingdom5.5%
- Australia3.9%
- Canada3.6%
- India1.9%
- Indonesia1.7%
- Philippines1.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English98.1%
- Indonesian1.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Business34%
- Music19.3%
- Art10%
- Fitness6.6%
- Lifestyle5%
- Fashion4.3%
- Travel3.3%
- Beauty2%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 46% women / 54% men.
Modeled from the business, music, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #money
1,203 creators in the InstME index mention Money in their profile.
Flatshoals Ogkk
@atlantaogkk
Followers
47.1K
Engagement
1.5%
MONEY FOR NAILS
@moneyfornails
Followers
42.9K
Engagement
0.02%
djmoesticky
@djmoesticky
Followers
39K
Engagement
6.87%
Fajardo
@quepasojefe
Followers
32.3K
Engagement
13.52%
Ragan_John_brand
@ragan_john_brand
Followers
19.7K
Engagement
0.25%
Heather ⛅️
@heathermcollister
Followers
15.8K
Engagement
1.3%
YB DADON👑
@yb_upnext
Followers
9.3K
Engagement
3%
#LlMyBrother💔
@moneybagmgm
Followers
7.4K
Engagement
10.46%
Sensibly Frugal Living
@sensiblyfrugalliving
Followers
6K
Engagement
0.35%
Haffi BB🦍
@guapohaffi
Followers
2.3K
Engagement
7.49%
USA Business
@usa.business_
Followers
1.6K
Engagement
2.86%
ROYAL-CREW NIG LTD
@afolabi.yusuph
Followers
1.3K
Engagement
5.73%
Hashtags to use with #money
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #money
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#money hashtag FAQ
How many Instagram influencers use #money?
1,203 public Instagram creators with 1,000+ followers in the InstME index use money in their profile or content category.
What is a good engagement rate for #money posts?
The median engagement rate across #money creators is 2.18%, and the average is 7.91%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #money?
Use 20–30 hashtags per post, mixing broad tags like #money with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #money creators post from?
The largest share post from United States (62%), Nigeria (6.9%), United Kingdom (5.5%), based on the #money creators in the index with a known country.
Find creators who already post about Money
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.