#cosmetic on Instagram, hashtag stats & best tags
2,717 creators in the InstME index post about cosmetic. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #cosmetic.
#cosmetic hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,717
Average followers
345,790
Median: 20,401
Average engagement rate
4.12%
Median: 0.70%
Average likes per post
3,342
Median: 107
Average comments per post
291
Median: 11
Average posts per month
9.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #cosmetic
Top countries
Share of creators with a known country
- United States36.6%
- Nigeria6.5%
- United Kingdom5.8%
- Indonesia4.5%
- South Korea4.3%
- Pakistan3.3%
- France3%
- India3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English77.5%
- Indonesian6.8%
- Korean6.4%
- Urdu4.9%
- French4.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty87.1%
- Art3.2%
- Fashion2.1%
- skincare1.8%
- Automotive1.2%
- Tech1.2%
- Business0.7%
- Fitness0.7%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 79% women / 21% men.
Modeled from the beauty, art, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #cosmetic
2,717 creators in the InstME index mention Cosmetic in their profile.
Nice Work - Carl Ganem
@niceworkparis
Followers
95K
Engagement
0.18%
Medical Training Clinic 515
@515clinic
Followers
36.4K
Engagement
0.02%
Powder Brows | Lip Blush | Courses | Orlando PMU📍
@aena.brows
Followers
9.2K
Engagement
0%
SUPRA TATTOO EQUIPMENT
@supra.cream
Followers
4.7K
Engagement
0%
Tapì Group
@tapi_group
Followers
3.8K
Engagement
0.28%
Kylie
@kyliejenner
Followers
390.4M
Engagement
0.6%
Kris Jenner
@krisjenner
Followers
51.5M
Engagement
0.42%
Kylie Cosmetics
@kyliecosmetics
Followers
24.5M
Engagement
0.12%
Dior Beauty
@dior_beauty
Followers
16.8M
Engagement
2.3%
MAC Cosmetics
@mac_cosmetics
Followers
14.2M
Engagement
2.6%
Jeffrey Lynn Steininger
@jeffreestar
Followers
13.2M
Engagement
0%
Goar Avetisyan
@goar_avetisyan
Followers
12.2M
Engagement
1.03%
Tips for using #cosmetic
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#cosmetic hashtag FAQ
How many Instagram influencers use #cosmetic?
2,717 public Instagram creators with 1,000+ followers in the InstME index use cosmetic in their profile or content category.
What is a good engagement rate for #cosmetic posts?
The median engagement rate across #cosmetic creators is 0.70%, and the average is 4.12%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #cosmetic?
Use 20–30 hashtags per post, mixing broad tags like #cosmetic with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #cosmetic creators post from?
The largest share post from United States (36.6%), Nigeria (6.5%), United Kingdom (5.8%), based on the #cosmetic creators in the index with a known country.
Find creators who already post about Cosmetic
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.