💌
Followers
9M
Following
775
Total Posts
Engagement Rate
1.04%
Avg Likes
93,901
Avg Comments
On Instagram, Zoë Sugg is a verified Instagram creator with an audience of 9M. Zoë Sugg has shared 2,256 posts to date, currently around 3 posts a week. Posts average 93,901 likes and 100 comments, an engagement rate of 1.04%.
Zoesugg operates a creator account on Instagram, pairing 9M followers with 2,256 posts.
A typical post by Zoesugg collects about 93,901 likes and 100 comments, roughly one interaction for every 96 followers.
Followers leave about one comment for every 944 likes, an audience that mostly engages through likes.
Over recent weeks, Zoesugg has published about 3 posts per week.
InstME's audience-quality checks score Zoesugg at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Zoesugg keeps its following list short (775) relative to 9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$33,000–$61,000
Based on 9M followers and a 1.04% engagement rate, a single sponsored post by Zoesugg is worth an estimated $33,000–$61,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Zoesugg | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 1.02% |
| Average likes | 93,901 | 25,711 |
| Average comments | 100 | 376 |
| Posts per week | 2.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Zoë Sugg is a verified Instagram creator on Instagram, with 9M followers.
Zoë Sugg posts on Instagram as @zoesugg.
Zoë Sugg has 9,045,227 followers on Instagram (9M) as of Apr 27, 2026.
Zoë Sugg's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers.
Posts by Zoë Sugg average 93,901 likes and 100 comments.
Zoë Sugg posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Zoë Sugg's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zoë Sugg is registered as a creator account on Instagram and is verified.
Yes. Zoë Sugg carries the blue verified badge on Instagram.
A sponsored post from Zoë Sugg is estimated at $33,000 to $61,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,256
100
Posts / Week
2.7
Growth Score
20.8 / 100
Audience Score
100 / 100
Engagement
2.87%
