Weeknights 11/10c on @ComedyCentral Next day on
Followers
12.5M
Following
1.2K
Total Posts
Engagement Rate
0.31%
Avg Likes
37,513
Avg Comments
The Daily Show is a verified Lifestyle brand based in United States. The account has built 12.5M followers on Instagram. The Daily Show has shared 12,899 posts to date, currently around 3 posts a week. Posts average 37,513 likes and 701 comments, an engagement rate of 0.31%.
As a Lifestyle account, Thedailyshow reaches 12.5M followers on Instagram across 12,899 published posts.
Among 177 Lifestyle accounts with over 1M followers in the InstME index, Thedailyshow's 0.31% engagement rate comes in in the bottom quarter (median: 2.43%).
One comment lands for every 53 likes, which reads as a healthy amount of conversation.
Thedailyshow maintains a rhythm of about 3 posts per week.
The account follows just 1,185 others against 12.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$44,000–$81,000
Based on 12.5M followers and a 0.31% engagement rate, a single sponsored post by Thedailyshow is worth an estimated $44,000–$81,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Thedailyshow | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 2.43% |
| Average likes | 37,513 | 54,853 |
| Average comments | 701 | 522 |
| Posts per week | 2.9 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedailyshow | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.81% |
| Average likes | 37,513 | 19,158 |
| Average comments | 701 | 344 |
| Posts per week | 2.9 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Daily Show is a verified lifestyle brand based in United States on Instagram, with 12.5M followers.
The Daily Show posts on Instagram as @thedailyshow.
The Daily Show has 12,483,940 followers on Instagram (12.5M) as of Jul 15, 2026.
The Daily Show's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by The Daily Show average 37,513 likes and 701 comments.
The Daily Show posts about 3 times per week on average.
The Daily Show is registered as a business account on Instagram and is verified.
The Daily Show is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 12,899 posts.
The Daily Show's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,899
701
Posts / Week
2.9
Growth Score
6.2 / 100
Follower Ratio
10535.0×
Engagement
1.49%
Yes. The Daily Show carries the blue verified badge on Instagram.
A sponsored post from The Daily Show is estimated at $44,000 to $81,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
