Z
Brand
⚾️ Always rooting for the home team ➡️ Your someday starts today 🔎 Show us how you’re #Zillowing
visitlink.bio/zillowAudience
Browse top profilesFollowers
483.9K
Following
422
Total Posts
Engagement & Performance
Engagement Rate
0.22%
Avg Likes
1,049
Avg Comments
What the numbers say about Zillow
Zillow is a business account on Instagram with 483.9K followers and 3,507 published posts.
On average, Zillow's posts earn 1,049 likes and 15 comments, about one interaction per 455 followers.
The comment-to-like ratio works out to one comment per 70 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 14 posts per week — more than one per day.
The account follows just 422 others against 483.9K followers — a ratio typical of established creators and brands.
Zillow vs similar accounts
| Metric | Zillow | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.31% |
| Average likes | 1,049 | 3,232 |
| Average comments | 15 | 79 |
| Posts per week | 13.81 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
How Zillow's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Zillow: (1,049 avg likes + 15 avg comments) ÷ 483,859 followers × 100 ≈ 0.22%.
Frequently asked questions about Zillow
How many followers does Zillow have?
Zillow has 483,859 followers on Instagram (483.9K) as of Apr 24, 2026.
What is Zillow's engagement rate?
Zillow's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
How many likes does Zillow average per post?
Posts by Zillow average 1,049 likes and 15 comments.
How often does Zillow post on Instagram?
Zillow posts about 14 times per week on average.
Is Zillow a business or creator account?
Zillow is registered as a business account on Instagram and is verified.
