Helping you find confidence in your style. 📷 Show us your style #zalandostyle Get inspired ⬇️
Followers
3M
Following
1.7K
Total Posts
Engagement Rate
0.18%
Avg Likes
5,420
Avg Comments
Zalando is a verified Fashion brand. The account has built 3M followers on Instagram. The account has published 910 posts, currently around 5 posts a week. Typical posts draw 5,420 likes and 28 comments, putting engagement at 0.18%.
The Fashion account Zalando has posted 910 times on Instagram and drawn 3M followers.
Zalando's 0.18% engagement rate is below the median of 0.52% among Fashion accounts with over 1M followers, measured across 424 accounts in the InstME index.
One comment lands for every 192 likes, which reads as an audience that mostly engages through likes.
Zalando maintains a rhythm of about 5 posts per week.
Audience-quality analysis puts Zalando at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,746 others against 3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$10,000–$19,000
Based on 3M followers and a 0.18% engagement rate, a single sponsored post by Zalando is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zalando | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.52% |
| Average likes | 5,420 | 9,959 |
| Average comments | 28 | 187 |
| Posts per week | 4.94 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Zalando is a verified fashion brand on Instagram, with 3M followers.
Zalando has 2,981,993 followers on Instagram (3M) as of Apr 23, 2026.
Zalando's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Zalando average 5,420 likes and 28 comments.
Zalando posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Zalando's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zalando is registered as a business account on Instagram and is verified.
Zalando is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 910 posts.
Yes. Zalando carries the blue verified badge on Instagram.
910
28
Posts / Week
4.94
Growth Score
3.6 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
8.69%
A sponsored post from Zalando is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
