Aged above the clouds in Guatemala. Enjoy responsibly. Only share to legal drinking age. Community Guidelines:
On Instagram, Zacapa Rum Global is a verified Wine/spirits brand with an audience of 59.4K. Zacapa Rum Global has shared 1,593 posts to date, currently around 3 posts a week. Posts average 114 likes and 2 comments, an engagement rate of 0.19%.
Zacaparum operates a Wine/spirits account on Instagram, pairing 59.4K followers with 1,593 posts.
For accounts with 10K–100K followers, Zacaparum's 0.19% engagement rate reads as in the bottom 8% in the InstME index.
Followers leave about one comment for every 65 likes, an audience that mostly engages through likes.
Over recent weeks, Zacaparum has published about 3 posts per week.
InstME estimates 10% of Zacaparum's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Zacaparum keeps its following list short (356) relative to 59.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$210–$390
Based on 59.4K followers and a 0.19% engagement rate, a single sponsored post by Zacaparum is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Wine/spirits
| Metric | Zacaparum | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.45% |
| Average likes | 114 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.34 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Zacapa Rum Global is a verified wine/spirits brand on Instagram, with 59.4K followers.
Zacapa Rum Global posts on Instagram as @zacaparum.
Zacapa Rum Global has 59,360 followers on Instagram (59.4K) as of Jul 14, 2026.
Zacapa Rum Global's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by Zacapa Rum Global average 114 likes and 2 comments.
Zacapa Rum Global posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Zacapa Rum Global's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Zacapa Rum Global is registered as a business account on Instagram and is verified.
Zacapa Rum Global is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 1,593 posts.
Total Posts
1,593
Avg Comments
2
Engagement
0.56%
Yes. Zacapa Rum Global carries the blue verified badge on Instagram.
A sponsored post from Zacapa Rum Global is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
