Global Account 🌍 Do whatever tastes good 🥥🌴🍍 Enjoy Responsibly. Please don’t share or forward to anyone underage. UGC Policy: https://bit.ly/3T0X3jc
Malibu Drinks is a verified Wine/spirits brand. The account has built 166.5K followers on Instagram. Malibu Drinks has shared 1,983 posts to date, currently around 6 posts a week. Posts average 163 likes and 8 comments, an engagement rate of 0.1%.
The Wine/spirits account Malibu_rum has posted 1,983 times on Instagram and drawn 166.5K followers.
On average, Malibu_rum's posts earn 163 likes and 8 comments, about one interaction per 971 followers.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Malibu_rum's videos average 7.8K views per post.
Malibu_rum's output runs to about 6 posts per week.
The account follows just 311 others against 166.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$580–$1,100
Based on 166.5K followers and a 0.1% engagement rate, a single sponsored post by Malibu_rum is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Malibu_rum | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 163 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 6.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Malibu Drinks is a verified wine/spirits brand on Instagram, with 166.5K followers.
Malibu Drinks posts on Instagram as @malibu_rum.
Malibu Drinks has 166,508 followers on Instagram (166.5K) as of Jul 13, 2026.
Malibu Drinks's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Malibu Drinks average 163 likes and 8 comments.
Malibu Drinks posts about 6 times per week on average.
Malibu Drinks is registered as a business account on Instagram and is verified.
Malibu Drinks is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 1,983 posts.
Yes. Malibu Drinks carries the blue verified badge on Instagram.
Total Posts
1,983
Avg Comments
8
Engagement
2.36%
A sponsored post from Malibu Drinks is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
