Global Account 🌍 Do whatever tastes good 🥥🌴🍍 Enjoy Responsibly. Please don’t share or forward to anyone underage. UGC Policy: https://bit.ly/3T0X3jc
Followers
166.5K
Following
311
Total Posts
Engagement Rate
0.1%
Avg Likes
163
Avg Comments
Malibu Drinks is a verified Wine/spirits brand. The account has built 166.5K followers on Instagram. Malibu Drinks has shared 1,983 posts to date, currently around 6 posts a week. Posts average 163 likes and 8 comments, an engagement rate of 0.1%.
The Wine/spirits account Malibu_rum has posted 1,983 times on Instagram and drawn 166.5K followers.
On average, Malibu_rum's posts earn 163 likes and 8 comments, about one interaction per 971 followers.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Malibu_rum's videos average 7.8K views per post.
Malibu_rum's output runs to about 6 posts per week.
The account follows just 311 others against 166.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$580–$1,100
Based on 166.5K followers and a 0.1% engagement rate, a single sponsored post by Malibu_rum is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Malibu_rum | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 163 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 6.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Malibu Drinks is a verified wine/spirits brand on Instagram, with 166.5K followers.
Malibu Drinks posts on Instagram as @malibu_rum.
Malibu Drinks has 166,508 followers on Instagram (166.5K) as of Jul 13, 2026.
Malibu Drinks's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Malibu Drinks average 163 likes and 8 comments.
Malibu Drinks posts about 6 times per week on average.
Malibu Drinks is registered as a business account on Instagram and is verified.
Malibu Drinks is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 1,983 posts.
Yes. Malibu Drinks carries the blue verified badge on Instagram.
1,983
8
Avg Views
7,780
Posts / Week
6.09
Growth Score
2 / 100
Engagement
2.36%
A sponsored post from Malibu Drinks is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
