Influencer Marketing, Brand Collaborations, Social Media Strategy, Campaign Management, Brand Building, Public Relations🙌🏻 Founder - @prachikapoorxo
Outreach This Creator For FreeYOY is a Business brand based in India. The account has built 15.6K followers on Instagram. The account has published 733 posts, currently around 2 posts a week. Posts average 426 likes and 56 comments, an engagement rate of 3.08%.
Counting 15.6K followers and 733 posts, Yoy.media sits in the InstME index as a Business account.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Yoy.media's 3.08% engagement rate is above the median of 1.46%.
One comment lands for every 8 likes, which reads as an unusually discussion-heavy audience.
Yoy.media maintains a rhythm of about 2 posts per week.
Estimated sponsored-post value
$170–$310
Based on 15.6K followers and a 3.08% engagement rate, a single sponsored post by Yoy.media is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Yoy.media | Cohort median |
|---|---|---|
| Engagement rate | 3.08% | 1.46% |
| Average likes | 426 | 334 |
| Average comments | 56 | 22 |
| Posts per week | 2.35 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Yoy.media | Cohort median |
|---|---|---|
| Engagement rate | 3.08% | 1.39% |
| Average likes | 426 | 279 |
| Average comments | 56 | 16 |
| Posts per week | 2.35 | 0.57 |
Median values from 61 Business accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
YOY is a business brand based in India on Instagram, with 15.6K followers.
YOY posts on Instagram as @yoy.media.
YOY has 15,626 followers on Instagram (15.6K) as of Sep 13, 2026.
YOY's engagement rate is 3.08%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by YOY average 426 likes and 56 comments.
YOY posts about 2 times per week on average.
YOY is registered as a business account on Instagram.
YOY is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 733 posts.
YOY's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from YOY is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
56
Engagement
9.63%
