Yao Ming runs a verified business account account with 560.6K followers on Instagram. The account has published 76 posts, currently less than one post a week. Posts average 67,480 likes and 89 comments, an engagement rate of 12.05%.
As a business account, Yao reaches 560.6K followers on Instagram across 76 published posts.
Benchmarked against accounts with 100K–1M followers, the 12.05% engagement rate Yao posts is in the top 8%.
The comment-to-like ratio works out to one comment per 759 likes, pointing to an audience that mostly engages through likes.
Lately Yao has been publishing less than one post per week.
At 88/100 on audience quality, Yao carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 80 others against 560.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,800–$15,000
Based on 560.6K followers and a 12.05% engagement rate, a single sponsored post by Yao is worth an estimated $7,800–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Yao | Cohort median |
|---|---|---|
| Engagement rate | 12.05% | 1.25% |
| Average likes | 67,480 | 2,985 |
| Average comments | 89 | 73 |
| Posts per week | 0.03 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Yao Ming is a verified Instagram brand on Instagram, with 560.6K followers.
Yao Ming posts on Instagram as @yao.
Yao Ming has 560,609 followers on Instagram (560.6K) as of Jul 9, 2026.
Yao Ming's engagement rate is 12.05%, calculated from average likes and comments per post relative to followers.
Posts by Yao Ming average 67,480 likes and 89 comments.
Yao Ming posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Yao Ming's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Yao Ming is registered as a business account on Instagram and is verified.
Yes. Yao Ming carries the blue verified badge on Instagram.
A sponsored post from Yao Ming is estimated at $7,800 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
76
Avg Comments
89
1.7M
Engagement
0.79%
