No.1 bestselling eyelash serum in the Nordics💜
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50.4K
Following
93
Total Posts
Engagement Rate
0.03%
Avg Likes
3
Avg Comments
On Instagram, Xlash is a verified Beauty brand with an audience of 50.4K. Its posts sit across beauty and health. The account has published 2,771 posts, currently less than one post a week. Typical posts draw 3 likes and 10 comments, putting engagement at 0.03%.
With 50.4K followers across 2,771 posts, Xlash is one of the Beauty accounts tracked in the InstME index.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Xlash's 0.03% engagement rate lands in the bottom quarter (median: 0.57%).
Over recent weeks, Xlash has published less than one post per week.
Xlash keeps its following list short (93) relative to 50.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$180–$330
Based on 50.4K followers and a 0.03% engagement rate, a single sponsored post by Xlash is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Xlash | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.57% |
| Average likes | 3 | 134 |
| Average comments | 10 | 12 |
| Posts per week | 0.29 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Xlash is a verified beauty brand on Instagram, with 50.4K followers.
Xlash has 50,381 followers on Instagram (50.4K) as of Jul 12, 2026.
Xlash's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Xlash average 3 likes and 10 comments.
Xlash posts less than once a week on average.
Xlash is registered as a business account on Instagram and is verified.
Xlash is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,771 posts.
Yes. Xlash carries the blue verified badge on Instagram.
A sponsored post from Xlash is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,771
10
Posts / Week
0.29
Growth Score
0.6 / 100
Follower Ratio
541.7×
148.7K
Engagement
0.03%