Woolworths TASTE is a multi-award-winning food magazine and a flagship brand for South African retailer, Woolworths.
Outreach This Creator For FreeFollowers
297.8K
Following
677
Total Posts
Engagement Rate
0.11%
Avg Likes
300
Avg Comments
Woolworths TASTE is a Food brand. The account has built 297.8K followers on Instagram. The account posts mainly around food and tech topics. To date Woolworths TASTE has posted 5,331 times, currently around 13 posts a week. Typical posts draw 300 likes and 15 comments, putting engagement at 0.11%.
Counting 297.8K followers and 5,331 posts, Wwtaste sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Wwtaste's 0.11% engagement rate is in the bottom quarter (median: 0.74%).
Comments arrive at about one per 20 likes, a sign of an unusually discussion-heavy audience.
Video content from Wwtaste draws about 58.8K views.
Posting frequency for Wwtaste sits at about 13 posts per week, more than one per day.
With 297.8K followers but only 677 accounts followed back, Wwtaste shows the ratio of a well-established account.
Estimated sponsored-post value
$1,000–$1,900
Based on 297.8K followers and a 0.11% engagement rate, a single sponsored post by Wwtaste is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Wwtaste | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.74% |
| Average likes | 300 | 1,665 |
| Average comments | 15 | 54 |
| Posts per week | 12.64 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Woolworths TASTE is a food brand on Instagram, with 297.8K followers.
Woolworths TASTE posts on Instagram as @wwtaste.
Woolworths TASTE has 297,803 followers on Instagram (297.8K) as of Jul 13, 2026.
Woolworths TASTE's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Woolworths TASTE average 300 likes and 15 comments.
Woolworths TASTE posts about 13 times per week on average.
Woolworths TASTE is registered as a business account on Instagram.
Woolworths TASTE is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 5,331 posts.
A sponsored post from Woolworths TASTE is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,331
15
Avg Views
58,751
Posts / Week
12.64
Growth Score
2.2 / 100
Engagement
0.35%
