PRO MAKEUP ARTIST Specialist in Transformations! *Prosthetics & SFX *Film & Television *Editorial/Glam *Bodycasting *Certified Educator
Outreach This Creator For FreeFollowers
17.2K
Following
2.5K
Total Posts
Engagement Rate
0.35%
Avg Likes
54
Avg Comments
Danielle Ruth is a Beauty brand on Instagram based in Australia, tracked in the InstME index with 17.2K followers. Content spans beauty and art. The account has published 328 posts, currently less than one post a week. Engagement runs at 0.35%, or about 54 likes and 6 comments per post.
The Beauty account Wowfx_makeup has posted 328 times on Instagram and drawn 17.2K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Wowfx_makeup's 0.35% engagement rate comes in below the median of 0.57%.
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Lately Wowfx_makeup has been publishing less than one post per week.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.35% engagement rate, a single sponsored post by Wowfx_makeup is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Wowfx_makeup | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.57% |
| Average likes | 54 | 134 |
| Average comments | 6 | 12 |
| Posts per week | 0.24 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wowfx_makeup | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.35% |
| Average likes | 54 | 79 |
| Average comments | 6 | 8 |
| Posts per week | 0.24 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Danielle Ruth is a beauty brand based in Australia on Instagram, with 17.2K followers.
Danielle Ruth posts on Instagram as @wowfx_makeup.
Danielle Ruth has 17,231 followers on Instagram (17.2K) as of Jul 11, 2026.
Danielle Ruth's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Danielle Ruth average 54 likes and 6 comments.
Danielle Ruth posts less than once a week on average.
Danielle Ruth is registered as a business account on Instagram.
Danielle Ruth is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 328 posts.
Danielle Ruth's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
328
6
Posts / Week
0.24
Growth Score
7 / 100
Follower Ratio
6.8×
39K
Engagement
0.1%
A sponsored post from Danielle Ruth is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
