🐶 Loves your dog’s guts. 🥩 Now serving Raw 📦 Healthy kibble. Delivered direct 🌏 B Corp 🇦🇺 Australian made & owned 📷 Send dog pics
Followers
44.7K
Following
1.3K
Total Posts
Engagement Rate
0.14%
Avg Likes
53
Avg Comments
Scratch 🐶 Healthy Dog Food is a verified Food brand based in Australia. The account has built 44.7K followers on Instagram. Its posts sit across food and pets. To date Scratch 🐶 Healthy Dog Food has posted 2,029 times, currently less than one post a week. Typical posts draw 53 likes and 9 comments, putting engagement at 0.14%.
As a Food account, Worldofscratch reaches 44.7K followers on Instagram across 2,029 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Worldofscratch's 0.14% engagement rate comes in in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Worldofscratch's videos average 540.9 views per post.
Worldofscratch's output runs to less than one post per week.
Estimated sponsored-post value
$160–$290
Based on 44.7K followers and a 0.14% engagement rate, a single sponsored post by Worldofscratch is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
| Metric | Worldofscratch | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.75% |
| Average likes | 53 | 177 |
| Average comments | 9 | 10 |
| Posts per week | 0.43 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Worldofscratch | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.46% |
| Average likes | 53 | 85 |
| Average comments | 9 | 4 |
| Posts per week | 0.43 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Scratch 🐶 Healthy Dog Food is a verified food brand based in Australia on Instagram, with 44.7K followers.
Scratch 🐶 Healthy Dog Food posts on Instagram as @worldofscratch.
Scratch 🐶 Healthy Dog Food has 44,676 followers on Instagram (44.7K) as of Apr 8, 2026.
Scratch 🐶 Healthy Dog Food's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Scratch 🐶 Healthy Dog Food average 53 likes and 9 comments.
Scratch 🐶 Healthy Dog Food posts less than once a week on average.
Scratch 🐶 Healthy Dog Food is registered as a business account on Instagram and is verified.
Scratch 🐶 Healthy Dog Food is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 2,029 posts.
2,029
9
Avg Views
541
Posts / Week
0.43
Growth Score
2.8 / 100
55.7K
Engagement
0.01%
Scratch 🐶 Healthy Dog Food's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Scratch 🐶 Healthy Dog Food carries the blue verified badge on Instagram.
A sponsored post from Scratch 🐶 Healthy Dog Food is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
