Nature gives us so much. Now is the time to give back. Nature Needs Us Now. WWF-US
Followers
3.8M
Following
65
Total Posts
Engagement Rate
0.1%
Avg Likes
3,744
Avg Comments
World Wildlife Fund is a verified business account on Instagram, tracked in the InstME index with 3.8M followers. To date World Wildlife Fund has posted 2,811 times, currently less than one post a week. Posts average 3,744 likes and 32 comments, an engagement rate of 0.1%.
Counting 3.8M followers and 2,811 posts, World_wildlife sits in the InstME index as a business account.
World_wildlife's average post pulls 3,744 likes and 32 comments, roughly one interaction per 1,002 followers.
Roughly one in 116 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for World_wildlife sits at less than one post per week.
With 3.8M followers but only 65 accounts followed back, World_wildlife shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.1% engagement rate, a single sponsored post by World_wildlife is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | World_wildlife | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 3,744 | 25,711 |
| Average comments | 32 | 376 |
| Posts per week | 0.27 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
World Wildlife Fund is a verified Instagram brand on Instagram, with 3.8M followers.
World Wildlife Fund posts on Instagram as @world_wildlife.
World Wildlife Fund has 3,782,921 followers on Instagram (3.8M) as of Jul 15, 2026.
World Wildlife Fund's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by World Wildlife Fund average 3,744 likes and 32 comments.
World Wildlife Fund posts less than once a week on average.
World Wildlife Fund is registered as a business account on Instagram and is verified.
Yes. World Wildlife Fund carries the blue verified badge on Instagram.
A sponsored post from World Wildlife Fund is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,811
32
Posts / Week
0.27
Growth Score
2 / 100
Follower Ratio
58198.8×
Engagement
0.1%
