A celebration of our planet, the animals who inhabit it, and the microbes that connect it. • Stewarded by the team at @seed
Followers
7.3M
Following
623
Total Posts
Engagement Rate
0.59%
Avg Likes
42,694
Avg Comments
Earth is a verified business account, with 7.3M followers on Instagram. Earth has shared 3,084 posts to date, currently around 3 posts a week. Engagement runs at 0.59%, or about 42,694 likes and 206 comments per post.
With 7.3M followers across 3,084 posts, Earth is one of the business accounts tracked in the InstME index.
Earth's posts draw around 42,694 likes and 206 comments each, close to one interaction for every 170 followers.
At one comment per 207 likes, the ratio points to an audience that mostly engages through likes.
Earth currently publishes about 3 posts per week.
Earth keeps its following list short (623) relative to 7.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$25,000–$47,000
Based on 7.3M followers and a 0.59% engagement rate, a single sponsored post by Earth is worth an estimated $25,000–$47,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Earth | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.02% |
| Average likes | 42,694 | 25,711 |
| Average comments | 206 | 376 |
| Posts per week | 2.55 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Earth is a verified Instagram brand on Instagram, with 7.3M followers.
Earth has 7,273,761 followers on Instagram (7.3M) as of Jul 15, 2026.
Earth's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers.
Posts by Earth average 42,694 likes and 206 comments.
Earth posts about 3 times per week on average.
Earth is registered as a business account on Instagram and is verified.
Yes. Earth carries the blue verified badge on Instagram.
A sponsored post from Earth is estimated at $25,000 to $47,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,084
206
Posts / Week
2.55
Growth Score
11.8 / 100
Follower Ratio
11675.4×
Engagement
0.5%
