#sustainability on Instagram, hashtag stats & best tags
237 creators in the InstME index post about sustainability. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #sustainability.
#sustainability hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
237
Average followers
46,732
Median: 9,563
Average engagement rate
5.15%
Median: 1.58%
Average likes per post
4,299
Median: 170
Average comments per post
64
Median: 10
Average posts per month
6.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #sustainability
Top countries
Share of creators with a known country
- United States50%
- United Kingdom10%
- India7%
- Indonesia4%
- Spain3%
- Australia2%
- Germany2%
- Greece2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English86.3%
- Indonesian5%
- Spanish3.8%
- German2.5%
- Greek2.5%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion23.6%
- Education10.6%
- Food9.3%
- Art8.7%
- Travel8.1%
- Health6.8%
- Beauty6.2%
- Music5%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 62% women / 38% men.
Modeled from the fashion, education, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #sustainability
237 creators in the InstME index mention Sustainability in their profile.
Thankam Kumaran
@useful_human_being
Followers
153.8K
Engagement
0.41%
Corey Samuel Roché
@coreyrochecreates
Followers
97.6K
Engagement
2.79%
citiesabc
@citiesabc
Followers
85.5K
Engagement
0.32%
Mike & Anne
@honeytrek
Followers
40.8K
Engagement
0%
theyellowpassportblog
@theyellowpassportblog
Followers
12.5K
Engagement
0%
Kumutha Chandrika Kalyanaswamy
@kumsk
Followers
11.8K
Engagement
0%
Maria Aivalo
@cybermariko
Followers
8.3K
Engagement
0.46%
Sapristi Mag
@sapristimag
Followers
7.2K
Engagement
1.9%
ICTA-UAB 👩🔬🌍📉
@icta.stories
Followers
2.7K
Engagement
3.23%
Greenvision Garden Design
@greenvision_gd_cheshire
Followers
1.9K
Engagement
0%
Bambuddha Group
@bambuddha_group
Followers
1.1K
Engagement
0%
ABHINAV YADAV
@_createyourtaste_
Followers
2.3M
Engagement
17.14%
Tips for using #sustainability
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#sustainability hashtag FAQ
How many Instagram influencers use #sustainability?
237 public Instagram creators with 1,000+ followers in the InstME index use sustainability in their profile or content category.
What is a good engagement rate for #sustainability posts?
The median engagement rate across #sustainability creators is 1.58%, and the average is 5.15%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #sustainability?
Use 20–30 hashtags per post, mixing broad tags like #sustainability with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #sustainability creators post from?
The largest share post from United States (50%), United Kingdom (10%), India (7%), based on the #sustainability creators in the index with a known country.
Find creators who already post about Sustainability
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.