Inspired by professionals, designed for home, since 1853. Master every culinary challenge with #WMF.
Followers
133.6K
Following
204
Total Posts
Engagement Rate
5.75%
Avg Likes
7,292
Avg Comments
Reaching 133.6K followers on Instagram, Wmf is a verified Food brand. Its posts sit across food and home & diy. The account has published 515 posts, currently less than one post a week. Typical posts draw 7,292 likes and 394 comments, putting engagement at 5.75%.
Wmf shows up in the InstME index as a Food account, 133.6K followers, 515 posts.
For Food accounts with 100K–1M followers, Wmf's 5.75% engagement rate is in the top quarter (median: 0.74%), a read from 1,551 accounts in the InstME index.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
Wmf's recent cadence works out to less than one post per week.
Wmf follows only 204 accounts while being followed by 133.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,900–$3,500
Based on 133.6K followers and a 5.75% engagement rate, a single sponsored post by Wmf is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Wmf | Cohort median |
|---|---|---|
| Engagement rate | 5.75% | 0.74% |
| Average likes | 7,292 | 1,665 |
| Average comments | 394 | 54 |
| Posts per week | 0.16 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Wmf is a verified food brand on Instagram, with 133.6K followers.
Wmf has 133,597 followers on Instagram (133.6K) as of Jul 13, 2026.
Wmf's engagement rate is 5.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Wmf average 7,292 likes and 394 comments.
Wmf posts less than once a week on average.
Wmf is registered as a business account on Instagram and is verified.
Wmf is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 515 posts.
Yes. Wmf carries the blue verified badge on Instagram.
A sponsored post from Wmf is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
515
394
Posts / Week
0.16
Growth Score
100 / 100
Follower Ratio
654.9×
Engagement
0%
