Fashion, entertainment, art and design. V3: The Pop Issue
Outreach This Creator For FreeFollowers
4.2M
Following
488
Total Posts
Engagement Rate
8.29%
Avg Likes
344,069
Avg Comments
W Magazine is a verified Art brand based in United States, with 4.2M followers on Instagram. Its posts sit across art and fashion. To date W Magazine has posted 11,764 times, currently around 21 posts a week. Posts average 344,069 likes and 3,758 comments, an engagement rate of 8.29%.
Tracked in the InstME index, Wmag is an Art account with 4.2M followers and a back catalogue of 11,764 posts.
Wmag records a 8.29% engagement rate, in the top quarter (median: 1.24%) for the 1,408 Art accounts with over 1M followers tracked in the InstME index.
For roughly every 92 likes there is one comment, an audience that mostly engages through likes.
Wmag keeps a posting cadence of about 21 posts per week, more than one per day.
Wmag keeps its following list short (488) relative to 4.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$59,000–$110,000
Based on 4.2M followers and a 8.29% engagement rate, a single sponsored post by Wmag is worth an estimated $59,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Fashion
| Metric | Wmag | Cohort median |
|---|---|---|
| Engagement rate | 8.29% | 1.24% |
| Average likes | 344,069 | 32,853 |
| Average comments | 3,758 | 464 |
| Posts per week | 20.85 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wmag | Cohort median |
|---|---|---|
| Engagement rate | 8.29% | 1.12% |
| Average likes | 344,069 | 24,618 |
| Average comments | 3,758 | 435 |
| Posts per week | 20.85 | 1.12 |
Median values from 155 Art accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
W Magazine is a verified art brand based in United States on Instagram, with 4.2M followers.
W Magazine posts on Instagram as @wmag.
W Magazine has 4,198,230 followers on Instagram (4.2M) as of Apr 23, 2026.
W Magazine's engagement rate is 8.29%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by W Magazine average 344,069 likes and 3,758 comments.
W Magazine posts about 21 times per week on average.
W Magazine is registered as a business account on Instagram and is verified.
W Magazine is categorized as an art and fashion account in the InstME index, based on the profile's bio and Instagram category across 11,764 posts.
W Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,764
3,758
Posts / Week
20.85
Growth Score
100 / 100
Follower Ratio
8602.9×
Engagement
7.33%
Yes. W Magazine carries the blue verified badge on Instagram.
A sponsored post from W Magazine is estimated at $59,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
