Connecting people from around the world to the art of our time. #MoMANYC
Followers
6.1M
Following
1.1K
Total Posts
Engagement Rate
0.11%
Avg Likes
6,528
Avg Comments
On Instagram, MoMA The Museum of Modern Art is a verified Art brand based in United States with an audience of 6.1M. Content spans art and parenting. MoMA The Museum of Modern Art has shared 6,333 posts to date, currently around 5 posts a week. Typical posts draw 6,528 likes and 58 comments, putting engagement at 0.11%.
Themuseumofmodernart's Instagram presence spans 6,333 posts and 6.1M followers, profiling it as an Art account.
Themuseumofmodernart has an engagement rate of 0.11%, which is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers, based on 1,408 accounts in the InstME index.
The audience comments once per 113 likes on average, an audience that mostly engages through likes.
Over recent weeks, Themuseumofmodernart has published about 5 posts per week.
Themuseumofmodernart follows only 1,087 accounts while being followed by 6.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$21,000–$40,000
Based on 6.1M followers and a 0.11% engagement rate, a single sponsored post by Themuseumofmodernart is worth an estimated $21,000–$40,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Parenting
| Metric | Themuseumofmodernart | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.24% |
| Average likes | 6,528 | 32,853 |
| Average comments | 58 | 464 |
| Posts per week | 4.74 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themuseumofmodernart | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.12% |
| Average likes | 6,528 | 24,618 |
| Average comments | 58 | 435 |
| Posts per week | 4.74 | 1.12 |
Median values from 155 Art accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
MoMA The Museum of Modern Art is a verified art brand based in United States on Instagram, with 6.1M followers.
MoMA The Museum of Modern Art posts on Instagram as @themuseumofmodernart.
MoMA The Museum of Modern Art has 6,103,058 followers on Instagram (6.1M) as of Apr 6, 2026.
MoMA The Museum of Modern Art's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by MoMA The Museum of Modern Art average 6,528 likes and 58 comments.
MoMA The Museum of Modern Art posts about 5 times per week on average.
MoMA The Museum of Modern Art is registered as a business account on Instagram and is verified.
MoMA The Museum of Modern Art is categorized as an art and parenting account in the InstME index, based on the profile's bio and Instagram category across 6,333 posts.
6,333
58
Posts / Week
4.74
Growth Score
2.2 / 100
Follower Ratio
5614.6×
Engagement
0.75%
MoMA The Museum of Modern Art's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. MoMA The Museum of Modern Art carries the blue verified badge on Instagram.
A sponsored post from MoMA The Museum of Modern Art is estimated at $21,000 to $40,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
