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BrandShopping & retail
Share your WS favorites. Tag @williamssonoma. Tap the link below 👇 to shop our posts and get recipes.
williams-sonoma.com/instagramAudience
Browse top profilesFollowers
2M
Following
696
Total Posts
Engagement & Performance
Engagement Rate
0.33%
Avg Likes
6,404
Avg Comments
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Data last updated: Apr 27, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
