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Followers
2M
Following
696
Total Posts
Engagement Rate
0.33%
Avg Likes
6,404
Avg Comments
Williams Sonoma is a verified Shopping & retail brand. The account has built 2M followers on Instagram. To date Williams Sonoma has posted 12,053 times, currently less than one post a week. Typical posts draw 6,404 likes and 88 comments, putting engagement at 0.33%.
Williamssonoma is a Shopping & retail account on Instagram with 2M followers and 12,053 published posts.
Each post from Williamssonoma averages 6,404 likes and 88 comments, or about one interaction per 307 followers.
Followers weigh in with a comment about every 72 likes, an audience that mostly engages through likes.
Posting frequency for Williamssonoma sits at less than one post per week.
Williamssonoma comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 2M followers but only 696 accounts followed back, Williamssonoma shows the ratio of a well-established account.
Estimated sponsored-post value
$7,000–$13,000
Based on 2M followers and a 0.33% engagement rate, a single sponsored post by Williamssonoma is worth an estimated $7,000–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Williamssonoma | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.02% |
| Average likes | 6,404 | 25,711 |
| Average comments | 88 | 376 |
| Posts per week | 0.78 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Williams Sonoma is a verified shopping & retail brand on Instagram, with 2M followers.
Williams Sonoma posts on Instagram as @williamssonoma.
Williams Sonoma has 1,995,835 followers on Instagram (2M) as of Apr 27, 2026.
Williams Sonoma's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Williams Sonoma average 6,404 likes and 88 comments.
Williams Sonoma posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Williams Sonoma's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Williams Sonoma is registered as a business account on Instagram and is verified.
Williams Sonoma is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 12,053 posts.
12,053
88
Posts / Week
0.78
Growth Score
6.6 / 100
Audience Score
100 / 100
Engagement
0.02%
Yes. Williams Sonoma carries the blue verified badge on Instagram.
A sponsored post from Williams Sonoma is estimated at $7,000 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
