@ppatour @the5spickleball Code: Will15 Business Inquiries:
Followers
14.2K
Following
477
Total Posts
Engagement Rate
4.74%
Avg Likes
531
Avg Comments
Will Howells is a verified Fitness creator on Instagram, tracked in the InstME index with 14.2K followers. The account posts mainly around fitness and business topics. To date Will Howells has posted 553 times, currently around 3 posts a week. Typical posts draw 531 likes and 141 comments, putting engagement at 4.74%.
Counting 14.2K followers and 553 posts, Willhowells_pb sits in the InstME index as a Fitness account.
Compared with 6,024 other Fitness accounts with 10K–100K followers in the InstME index, Willhowells_pb's 4.74% engagement rate is above the median of 2.04%.
Comments arrive at about one per 4 likes, a sign of an unusually discussion-heavy audience.
On average Willhowells_pb's video content earns 13.3K views, roughly 94% of the follower base per post.
Recent posting activity averages about 3 posts per week.
Estimated sponsored-post value
$200–$370
Based on 14.2K followers and a 4.74% engagement rate, a single sponsored post by Willhowells_pb is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Willhowells_pb | Cohort median |
|---|---|---|
| Engagement rate | 4.74% | 2.04% |
| Average likes | 531 | 523 |
| Average comments | 141 | 23 |
| Posts per week | 3.49 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Will Howells is a verified fitness creator on Instagram, with 14.2K followers.
Will Howells posts on Instagram as @willhowells_pb.
Will Howells has 14,177 followers on Instagram (14.2K) as of Aug 9, 2026.
Will Howells's engagement rate is 4.74%, calculated from average likes and comments per post relative to followers. That is above the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Will Howells average 531 likes and 141 comments.
Will Howells posts about 3 times per week on average.
Will Howells is registered as a creator account on Instagram and is verified.
Will Howells is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 553 posts.
Yes. Will Howells carries the blue verified badge on Instagram.
553
141
Avg Views
13,333
Posts / Week
3.49
Growth Score
94.8 / 100
Engagement
0.05%
A sponsored post from Will Howells is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
