Followers
993.8K
Following
656
Total Posts
Engagement Rate
0.98%
Avg Likes
9,588
Avg Comments
Whiskey Riff runs a verified Home & DIY brand account with 993.8K followers on Instagram. The account has published 16,924 posts, currently around 2 posts a week. Engagement runs at 0.98%, or about 9,588 likes and 136 comments per post.
Whiskeyriff is a Home & DIY account whose 16,924 posts have grown a following of 993.8K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Whiskeyriff posts a 0.98% engagement rate that is above the median of 0.63%.
Roughly one in 70 likes comes with a comment, an audience that mostly engages through likes.
Whiskeyriff maintains a rhythm of about 2 posts per week.
With 993.8K followers but only 656 accounts followed back, Whiskeyriff shows the ratio of a well-established account.
Estimated sponsored-post value
$3,500–$6,500
Based on 993.8K followers and a 0.98% engagement rate, a single sponsored post by Whiskeyriff is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Whiskeyriff | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.63% |
| Average likes | 9,588 | 1,415 |
| Average comments | 136 | 30 |
| Posts per week | 2.1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Whiskey Riff is a verified home & diy brand on Instagram, with 993.8K followers.
Whiskey Riff posts on Instagram as @whiskeyriff.
Whiskey Riff has 993,821 followers on Instagram (993.8K) as of Jul 13, 2026.
Whiskey Riff's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Whiskey Riff average 9,588 likes and 136 comments.
Whiskey Riff posts about 2 times per week on average.
Whiskey Riff is registered as a business account on Instagram and is verified.
Whiskey Riff is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 16,924 posts.
Yes. Whiskey Riff carries the blue verified badge on Instagram.
16,924
136
Posts / Week
2.1
Growth Score
19.6 / 100
Follower Ratio
1515.0×
Engagement
0.26%
A sponsored post from Whiskey Riff is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
