Whiskey Riff runs a verified Home & DIY brand account with 993.8K followers on Instagram. The account has published 16,924 posts, currently around 2 posts a week. Engagement runs at 0.98%, or about 9,588 likes and 136 comments per post.
Whiskeyriff is a Home & DIY account whose 16,924 posts have grown a following of 993.8K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Whiskeyriff posts a 0.98% engagement rate that is above the median of 0.63%.
Roughly one in 70 likes comes with a comment, an audience that mostly engages through likes.
Whiskeyriff maintains a rhythm of about 2 posts per week.
With 993.8K followers but only 656 accounts followed back, Whiskeyriff shows the ratio of a well-established account.
Estimated sponsored-post value
$3,500–$6,500
Based on 993.8K followers and a 0.98% engagement rate, a single sponsored post by Whiskeyriff is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Whiskeyriff | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.63% |
| Average likes | 9,588 | 1,415 |
| Average comments | 136 | 30 |
| Posts per week | 2.1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Whiskey Riff is a verified home & diy brand on Instagram, with 993.8K followers.
Whiskey Riff posts on Instagram as @whiskeyriff.
Whiskey Riff has 993,821 followers on Instagram (993.8K) as of Jul 13, 2026.
Whiskey Riff's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Whiskey Riff average 9,588 likes and 136 comments.
Whiskey Riff posts about 2 times per week on average.
Whiskey Riff is registered as a business account on Instagram and is verified.
Whiskey Riff is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 16,924 posts.
Yes. Whiskey Riff carries the blue verified badge on Instagram.
Total Posts
16,924
Avg Comments
136
Engagement
0.24%
A sponsored post from Whiskey Riff is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
