Dad… Co Host of @belliesandbullshit Founder of A Culture & Brand Activation Agency based in Indianapolis
Followers
2.7K
Following
2.2K
Total Posts
Engagement Rate
16.83%
Avg Likes
430
Avg Comments
Brion runs a verified Business creator account with 2.7K followers on Instagram. The account posts mainly around business and parenting topics. To date Brion has posted 437 times, currently less than one post a week. Engagement runs at 16.83%, or about 430 likes and 18 comments per post.
Counting 2.7K followers and 437 posts, Whatupboah sits in the InstME index as a Business account.
Benchmarked against 5,774 Business accounts with 1K–10K followers, Whatupboah posts a 16.83% engagement rate that is in the top quarter (median: 4.58%).
Followers weigh in with a comment about every 25 likes, a healthy amount of conversation.
Lately Whatupboah has been publishing less than one post per week.
Estimated sponsored-post value
$37–$69
Based on 2.7K followers and a 16.83% engagement rate, a single sponsored post by Whatupboah is worth an estimated $37–$69. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Whatupboah | Cohort median |
|---|---|---|
| Engagement rate | 16.83% | 4.58% |
| Average likes | 430 | 120 |
| Average comments | 18 | 13 |
| Posts per week | 0.11 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Brion is a verified business creator on Instagram, with 2.7K followers.
Brion posts on Instagram as @whatupboah.
Brion has 2,659 followers on Instagram (2.7K) as of Jul 12, 2026.
Brion's engagement rate is 16.83%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Brion average 430 likes and 18 comments.
Brion posts less than once a week on average.
Brion is registered as a creator account on Instagram and is verified.
Brion is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 437 posts.
Yes. Brion carries the blue verified badge on Instagram.
A sponsored post from Brion is estimated at $37 to $69. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
437
18
Posts / Week
0.11
Growth Score
100 / 100
Follower Ratio
1.2×
Engagement
0%
