Whats Hot is a digital platform, part of the Times Internet Group, focused on discovering the latest and most exciting things happening in Mumbai.
Followers
313.4K
Following
17
Total Posts
Engagement Rate
5.4%
Avg Likes
16,844
Avg Comments
What's Hot Mumbai runs a verified None brand account based in India with 313.4K followers on Instagram. To date What's Hot Mumbai has posted 12,221 times, currently less than one post a week. Engagement runs at 5.4%, or about 16,844 likes and 75 comments per post.
Whats_hot_mumbai is a None account whose 12,221 posts have grown a following of 313.4K on Instagram.
On average, Whats_hot_mumbai's posts earn 16,844 likes and 75 comments, about one interaction per 19 followers.
The comment-to-like ratio works out to one comment per 225 likes, pointing to an audience that mostly engages through likes.
Lately Whats_hot_mumbai has been publishing less than one post per week.
With 313.4K followers but only 17 accounts followed back, Whats_hot_mumbai shows the ratio of a well-established account.
Estimated sponsored-post value
$4,400–$8,100
Based on 313.4K followers and a 5.4% engagement rate, a single sponsored post by Whats_hot_mumbai is worth an estimated $4,400–$8,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: None
| Metric | Whats_hot_mumbai | Cohort median |
|---|---|---|
| Engagement rate | 5.4% | 1.25% |
| Average likes | 16,844 | 2,985 |
| Average comments | 75 | 73 |
| Posts per week | 0.7 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Whats_hot_mumbai | Cohort median |
|---|---|---|
| Engagement rate | 5.4% | 1.49% |
| Average likes | 16,844 | 3,406 |
| Average comments | 75 | 60 |
| Posts per week | 0.7 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
What's Hot Mumbai is a verified none brand based in India on Instagram, with 313.4K followers.
What's Hot Mumbai posts on Instagram as @whats_hot_mumbai.
What's Hot Mumbai has 313,425 followers on Instagram (313.4K) as of Apr 7, 2026.
What's Hot Mumbai's engagement rate is 5.4%, calculated from average likes and comments per post relative to followers.
Posts by What's Hot Mumbai average 16,844 likes and 75 comments.
What's Hot Mumbai posts less than once a week on average.
What's Hot Mumbai is registered as a business account on Instagram and is verified.
What's Hot Mumbai is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 12,221 posts.
What's Hot Mumbai's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,221
75
Posts / Week
0.7
Growth Score
100 / 100
Follower Ratio
18436.8×
Engagement
3.82%
Yes. What's Hot Mumbai carries the blue verified badge on Instagram.
A sponsored post from What's Hot Mumbai is estimated at $4,400 to $8,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
