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BrandNone
Whats Hot is a digital platform, part of the Times Internet Group, focused on discovering the latest and most exciting things happening in Mumbai.
www.youtube.com/@WhatsHotIndia/Audience
Browse top profilesFollowers
313.4K
Following
17
Total Posts
Engagement & Performance
Engagement Rate
5.4%
Avg Likes
16,844
Avg Comments
What the numbers say about Whats_hot_mumbai
With 313.4K followers across 12,221 posts, Whats_hot_mumbai is one of the Art accounts tracked in the InstME index.
Compared with 2,242 other Art accounts with 100K–1M followers in the InstME index, Whats_hot_mumbai's 5.4% engagement rate is above the median of 1.69%.
The comment-to-like ratio works out to one comment per 225 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 17 others against 313.4K followers — a ratio typical of established creators and brands.
Whats_hot_mumbai vs similar accounts
| Metric | Whats_hot_mumbai | Cohort median |
|---|---|---|
| Engagement rate | 5.4% | 1.69% |
| Average likes | 16,844 | 4,260 |
| Average comments | 75 | 100 |
| Posts per week | 0.7 | 0.54 |
Median values from 2,242 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 7, 2026
How Whats_hot_mumbai's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Whats_hot_mumbai: (16,844 avg likes + 75 avg comments) ÷ 313,425 followers × 100 ≈ 5.4%.
Frequently asked questions about Whats_hot_mumbai
How many followers does Whats_hot_mumbai have?
Whats_hot_mumbai has 313,425 followers on Instagram (313.4K) as of Apr 7, 2026.
What is Whats_hot_mumbai's engagement rate?
Whats_hot_mumbai's engagement rate is 5.4%, calculated from average likes and comments per post relative to followers. That is above the median of 1.69% for Art accounts with 100K–1M followers in the InstME index.
How many likes does Whats_hot_mumbai average per post?
Posts by Whats_hot_mumbai average 16,844 likes and 75 comments.
How often does Whats_hot_mumbai post on Instagram?
Whats_hot_mumbai posts less than once a week on average.
Is Whats_hot_mumbai a business or creator account?
Whats_hot_mumbai is registered as a business account on Instagram and is verified.