Celebrating the creative & unique styles of NYC Created by @rickmcguire13 Hosted by
WhatNewYorkWears is a verified Fashion creator. The account has built 150.7K followers on Instagram. The account has published 626 posts, currently less than one post a week. Engagement runs at 100%, or about 344,219 likes and 2,341 comments per post.
Whatnywears has built an audience of 150.7K followers on Instagram over 626 posts as a Fashion account.
Among 2,126 Fashion accounts with 100K–1M followers in the InstME index, Whatnywears's 100% engagement rate comes in in the top quarter (median: 0.86%).
Followers weigh in with a comment about every 147 likes, an audience that mostly engages through likes.
Whatnywears maintains a rhythm of less than one post per week.
The account follows just 448 others against 150.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,100–$3,900
Based on 150.7K followers and a 100% engagement rate, a single sponsored post by Whatnywears is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Whatnywears | Cohort median |
|---|---|---|
| Engagement rate | 100% | 0.86% |
| Average likes | 344,219 | 1,969 |
| Average comments | 2,341 | 58 |
| Posts per week | 0.09 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WhatNewYorkWears is a verified fashion creator on Instagram, with 150.7K followers.
WhatNewYorkWears posts on Instagram as @whatnywears.
WhatNewYorkWears has 150,729 followers on Instagram (150.7K) as of Jul 15, 2026.
WhatNewYorkWears's engagement rate is 100%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by WhatNewYorkWears average 344,219 likes and 2,341 comments.
WhatNewYorkWears posts less than once a week on average.
WhatNewYorkWears is registered as a creator account on Instagram and is verified.
WhatNewYorkWears is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 626 posts.
Yes. WhatNewYorkWears carries the blue verified badge on Instagram.
Total Posts
626
Avg Comments
2,341
Engagement
0.85%
A sponsored post from WhatNewYorkWears is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
