From the creator of @whatisnewyork Here’s what’s going on in NYC! Live events, Experiences, Giveaways, Pop-Ups, News
On Instagram, WhatNewYorkDoes is a verified Lifestyle creator with an audience of 18.9K. The account has published 484 posts, currently less than one post a week. Engagement runs at 38.75%, or about 6,984 likes and 351 comments per post.
Whatnydoes's Instagram presence spans 484 posts and 18.9K followers, profiling it as a Lifestyle account.
Whatnydoes has an engagement rate of 38.75%, which is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
The like-to-comment split is roughly 20 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Whatnydoes has published less than one post per week.
Estimated sponsored-post value
$270–$490
Based on 18.9K followers and a 38.75% engagement rate, a single sponsored post by Whatnydoes is worth an estimated $270–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Whatnydoes | Cohort median |
|---|---|---|
| Engagement rate | 38.75% | 3.25% |
| Average likes | 6,984 | 875 |
| Average comments | 351 | 33 |
| Posts per week | 0.74 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
WhatNewYorkDoes is a verified lifestyle creator on Instagram, with 18.9K followers.
WhatNewYorkDoes posts on Instagram as @whatnydoes.
WhatNewYorkDoes has 18,933 followers on Instagram (18.9K) as of Jul 16, 2026.
WhatNewYorkDoes's engagement rate is 38.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by WhatNewYorkDoes average 6,984 likes and 351 comments.
WhatNewYorkDoes posts less than once a week on average.
WhatNewYorkDoes is registered as a creator account on Instagram and is verified.
WhatNewYorkDoes is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 484 posts.
Yes. WhatNewYorkDoes carries the blue verified badge on Instagram.
Total Posts
484
Avg Comments
351
Engagement
0.04%
A sponsored post from WhatNewYorkDoes is estimated at $270 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
