From the creator of @whatisnewyork Here’s what’s going on in NYC! Live events, Experiences, Giveaways, Pop-Ups, News
Followers
18.9K
Following
382
Total Posts
Engagement Rate
38.75%
Avg Likes
6,984
Avg Comments
On Instagram, WhatNewYorkDoes is a verified Lifestyle creator with an audience of 18.9K. The account has published 484 posts, currently less than one post a week. Engagement runs at 38.75%, or about 6,984 likes and 351 comments per post.
Whatnydoes's Instagram presence spans 484 posts and 18.9K followers, profiling it as a Lifestyle account.
Whatnydoes has an engagement rate of 38.75%, which is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
The like-to-comment split is roughly 20 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Whatnydoes has published less than one post per week.
Estimated sponsored-post value
$270–$490
Based on 18.9K followers and a 38.75% engagement rate, a single sponsored post by Whatnydoes is worth an estimated $270–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Whatnydoes | Cohort median |
|---|---|---|
| Engagement rate | 38.75% | 3.25% |
| Average likes | 6,984 | 875 |
| Average comments | 351 | 33 |
| Posts per week | 0.74 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
WhatNewYorkDoes is a verified lifestyle creator on Instagram, with 18.9K followers.
WhatNewYorkDoes posts on Instagram as @whatnydoes.
WhatNewYorkDoes has 18,933 followers on Instagram (18.9K) as of Jul 16, 2026.
WhatNewYorkDoes's engagement rate is 38.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by WhatNewYorkDoes average 6,984 likes and 351 comments.
WhatNewYorkDoes posts less than once a week on average.
WhatNewYorkDoes is registered as a creator account on Instagram and is verified.
WhatNewYorkDoes is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 484 posts.
Yes. WhatNewYorkDoes carries the blue verified badge on Instagram.
484
351
Posts / Week
0.74
Growth Score
100 / 100
Follower Ratio
49.6×
Engagement
0.02%
A sponsored post from WhatNewYorkDoes is estimated at $270 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
