Followers
556.3K
Following
1.3K
Total Posts
Engagement Rate
0.5%
Avg Likes
2,705
Avg Comments
On Instagram, Whataburger is a verified business account with an audience of 556.3K. The account has published 957 posts, currently less than one post a week. Typical posts draw 2,705 likes and 65 comments, putting engagement at 0.5%.
Whataburger operates a business account on Instagram, pairing 556.3K followers with 957 posts.
Typical engagement for Whataburger runs to 2,705 likes and 65 comments a post, one interaction per 201 followers.
The audience comments once per 42 likes on average, a healthy amount of conversation.
Whataburger currently publishes less than one post per week.
Whataburger keeps its following list short (1,285) relative to 556.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,600
Based on 556.3K followers and a 0.5% engagement rate, a single sponsored post by Whataburger is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Whataburger | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.25% |
| Average likes | 2,705 | 2,985 |
| Average comments | 65 | 73 |
| Posts per week | 0.75 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
Whataburger is a verified Instagram brand on Instagram, with 556.3K followers.
Whataburger has 556,318 followers on Instagram (556.3K) as of Aug 26, 2026.
Whataburger's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers.
Posts by Whataburger average 2,705 likes and 65 comments.
Whataburger posts less than once a week on average.
Whataburger is registered as a business account on Instagram and is verified.
Yes. Whataburger carries the blue verified badge on Instagram.
A sponsored post from Whataburger is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
957
65
Posts / Week
0.75
Growth Score
10 / 100
Last Post
Today
Engagement
1.53%
