On Instagram, Whataburger is a verified business account with an audience of 556.3K. The account has published 957 posts, currently less than one post a week. Typical posts draw 2,705 likes and 65 comments, putting engagement at 0.5%.
Whataburger operates a business account on Instagram, pairing 556.3K followers with 957 posts.
Measured against other accounts with 100K–1M followers, Whataburger's 0.5% engagement rate lands below the median.
The audience comments once per 42 likes on average, a healthy amount of conversation.
Whataburger currently publishes less than one post per week.
InstME estimates 0% of Whataburger's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Whataburger keeps its following list short (1,285) relative to 556.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,600
Based on 556.3K followers and a 0.5% engagement rate, a single sponsored post by Whataburger is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Whataburger | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.25% |
| Average likes | 2,705 | 2,985 |
| Average comments | 65 | 73 |
| Posts per week | 0.75 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
Whataburger is a verified Instagram brand on Instagram, with 556.3K followers.
Whataburger has 556,318 followers on Instagram (556.3K) as of Aug 26, 2026.
Whataburger's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers.
Posts by Whataburger average 2,705 likes and 65 comments.
Whataburger posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Whataburger's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Whataburger is registered as a business account on Instagram and is verified.
Yes. Whataburger carries the blue verified badge on Instagram.
A sponsored post from Whataburger is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
957
Avg Comments
65
Engagement
0.08%
