Nutrition and Strength Coach 🥩 Host of @hammerchiselperformancepod 🎙️ Former NFL Strength and Conditioning YouTube👇Training Programs👇1:1 Coaching
Followers
100.8K
Following
817
Total Posts
Engagement Rate
2.86%
Avg Likes
2,801
Avg Comments
On Instagram, Jon Heck is a verified Fitness creator based in United States with an audience of 100.8K. To date Jon Heck has posted 893 times, currently less than one post a week. Typical posts draw 2,801 likes and 83 comments, putting engagement at 2.86%.
What_the_heck71 shows up in the InstME index as a Fitness account, 100.8K followers, 893 posts.
What_the_heck71 has an engagement rate of 2.86%, which is above the median of 1.82% for Fitness accounts with 100K–1M followers, based on 2,038 accounts in the InstME index.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
On average, What_the_heck71's video content earns 16.7K views.
What_the_heck71 keeps a posting cadence of less than one post per week.
Quality checks give What_the_heck71 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
What_the_heck71 follows only 817 accounts while being followed by 100.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,000–$1,900
Based on 100.8K followers and a 2.86% engagement rate, a single sponsored post by What_the_heck71 is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | What_the_heck71 | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 1.82% |
| Average likes | 2,801 | 4,679 |
| Average comments | 83 | 94 |
| Posts per week | 0.24 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | What_the_heck71 | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 1.27% |
| Average likes | 2,801 | 3,326 |
| Average comments | 83 | 77 |
| Posts per week | 0.24 | 0.31 |
Median values from 244 Fitness accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Mar 25, 2026
Jon Heck is a verified fitness creator based in United States on Instagram, with 100.8K followers.
Jon Heck posts on Instagram as @what_the_heck71.
Jon Heck has 100,798 followers on Instagram (100.8K) as of Mar 25, 2026.
Jon Heck's engagement rate is 2.86%, calculated from average likes and comments per post relative to followers. That is above the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Jon Heck average 2,801 likes and 83 comments.
Jon Heck posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Jon Heck's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Jon Heck is registered as a creator account on Instagram and is verified.
Jon Heck is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 893 posts.
893
83
Avg Views
16,651
Posts / Week
0.24
Growth Score
57.2 / 100
Predominantly men · mostly 18–34
Typical for Fitness creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
265.7K
Engagement
6.11%
Jon Heck's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Jon Heck carries the blue verified badge on Instagram.
A sponsored post from Jon Heck is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
