Westpac is a verified Brand brand on Instagram based in Australia, tracked in the InstME index with 71.7K followers. Westpac has shared 586 posts to date, currently less than one post a week. Posts average 198 likes and 24 comments, an engagement rate of 0.31%.
Westpac is a Brand account whose 586 posts have grown a following of 71.7K on Instagram.
On average, Westpac's posts earn 198 likes and 24 comments, about one interaction per 323 followers.
The comment-to-like ratio works out to one comment per 8 likes, pointing to an unusually discussion-heavy audience.
Westpac's output runs to less than one post per week.
With 71.7K followers but only 381 accounts followed back, Westpac shows the ratio of a well-established account.
Estimated sponsored-post value
$250–$470
Based on 71.7K followers and a 0.31% engagement rate, a single sponsored post by Westpac is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Westpac | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.45% |
| Average likes | 198 | 339 |
| Average comments | 24 | 18 |
| Posts per week | 0.81 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Westpac | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.66% |
| Average likes | 198 | 158 |
| Average comments | 24 | 9 |
| Posts per week | 0.81 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 29, 2026
Westpac is a verified brand brand based in Australia on Instagram, with 71.7K followers.
Westpac has 71,700 followers on Instagram (71.7K) as of Sep 29, 2026.
Westpac's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by Westpac average 198 likes and 24 comments.
Westpac posts less than once a week on average.
Westpac is registered as a business account on Instagram and is verified.
Westpac is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 586 posts.
Westpac's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Australia's first bank. To turn doing into done, it takes a little Westpac. 📋📌🙌
Total Posts
586
Avg Comments
24
3M
Engagement
0.49%
Yes. Westpac carries the blue verified badge on Instagram.
A sponsored post from Westpac is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
