Clinical Formulations with Integrity.
Followers
3.1M
Following
6
Total Posts
Engagement Rate
0.06%
Avg Likes
1,841
Avg Comments
The Ordinary is a verified Brand brand based in United States. The account has built 3.1M followers on Instagram. The account has published 422 posts, currently around 6 posts a week. Engagement runs at 0.06%, or about 1,841 likes and 81 comments per post.
Theordinary has built an audience of 3.1M followers on Instagram over 422 posts as a Brand account.
On average, Theordinary's posts earn 1,841 likes and 81 comments, about one interaction per 1,589 followers.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Theordinary's output runs to about 6 posts per week.
The account follows just 6 others against 3.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000โ$20,000
Based on 3.1M followers and a 0.06% engagement rate, a single sponsored post by Theordinary is worth an estimated $11,000โ$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Theordinary | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 1,841 | 25,711 |
| Average comments | 81 | 376 |
| Posts per week | 5.6 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theordinary | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.81% |
| Average likes | 1,841 | 19,158 |
| Average comments | 81 | 344 |
| Posts per week | 5.6 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Ordinary is a verified brand brand based in United States on Instagram, with 3.1M followers.
The Ordinary posts on Instagram as @theordinary.
The Ordinary has 3,053,289 followers on Instagram (3.1M) as of Jul 15, 2026.
The Ordinary's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by The Ordinary average 1,841 likes and 81 comments.
The Ordinary posts about 6 times per week on average.
The Ordinary is registered as a business account on Instagram and is verified.
The Ordinary is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 422 posts.
The Ordinary's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
422
81
Posts / Week
5.6
Growth Score
1.2 / 100
Follower Ratio
508881.5ร
2.9M
Engagement
0.45%
Yes. The Ordinary carries the blue verified badge on Instagram.
A sponsored post from The Ordinary is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
