The official Instagram account for Sony. Discover stories, products, services that inspire and support creators worldwide.
Followers
3.9M
Following
834
Total Posts
Engagement Rate
12.85%
Avg Likes
502,494
Avg Comments
Sony runs a verified Brand brand account based in United States with 3.9M followers on Instagram. To date Sony has posted 2,081 times, currently around 6 posts a week. Posts average 502,494 likes and 1,964 comments, an engagement rate of 12.85%.
The Brand account Sony has posted 2,081 times on Instagram and drawn 3.9M followers.
Across recent posts, Sony picks up 502,494 likes and 1,964 comments on average, one interaction per 8 followers.
Followers weigh in with a comment about every 256 likes, an audience that mostly engages through likes.
Sony's output runs to about 6 posts per week.
The account follows just 834 others against 3.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$55,000โ$100,000
Based on 3.9M followers and a 12.85% engagement rate, a single sponsored post by Sony is worth an estimated $55,000โ$100,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Sony | Cohort median |
|---|---|---|
| Engagement rate | 12.85% | 1.02% |
| Average likes | 502,494 | 25,711 |
| Average comments | 1,964 | 376 |
| Posts per week | 5.66 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sony | Cohort median |
|---|---|---|
| Engagement rate | 12.85% | 0.81% |
| Average likes | 502,494 | 19,158 |
| Average comments | 1,964 | 344 |
| Posts per week | 5.66 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sony is a verified brand brand based in United States on Instagram, with 3.9M followers.
Sony has 3,925,778 followers on Instagram (3.9M) as of Jul 15, 2026.
Sony's engagement rate is 12.85%, calculated from average likes and comments per post relative to followers.
Posts by Sony average 502,494 likes and 1,964 comments.
Sony posts about 6 times per week on average.
Sony is registered as a business account on Instagram and is verified.
Sony is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 2,081 posts.
Sony's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony carries the blue verified badge on Instagram.
A sponsored post from Sony is estimated at $55,000 to $100,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,081
1,964
Posts / Week
5.66
Growth Score
100 / 100
Follower Ratio
4707.2ร
Engagement
0.07%
