Followers
12.5K
Following
92
Total Posts
Engagement Rate
2.16%
Avg Likes
270
Avg Comments
Reaching 12.5K followers on Instagram, Werder Kids is a verified Business brand. Content spans business and parenting. The account has published 1,565 posts, currently around 5 posts a week. Posts average 270 likes and 1 comments, an engagement rate of 2.16%.
Tracked in the InstME index, Werderkids is a Business account with 12.5K followers and a back catalogue of 1,565 posts.
Werderkids records a 2.16% engagement rate, above the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
At one comment per 325 likes, the ratio points to an audience that mostly engages through likes.
Werderkids keeps a posting cadence of about 5 posts per week.
Werderkids keeps its following list short (92) relative to 12.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$95–$180
Based on 12.5K followers and a 2.16% engagement rate, a single sponsored post by Werderkids is worth an estimated $95–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Werderkids | Cohort median |
|---|---|---|
| Engagement rate | 2.16% | 1.46% |
| Average likes | 270 | 334 |
| Average comments | 1 | 22 |
| Posts per week | 5.29 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Werder Kids is a verified business brand on Instagram, with 12.5K followers.
Werder Kids posts on Instagram as @werderkids.
Werder Kids has 12,526 followers on Instagram (12.5K) as of Jul 16, 2026.
Werder Kids's engagement rate is 2.16%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Werder Kids average 270 likes and 1 comments.
Werder Kids posts about 5 times per week on average.
Werder Kids is registered as a business account on Instagram and is verified.
Werder Kids is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,565 posts.
Yes. Werder Kids carries the blue verified badge on Instagram.
1,565
1
Posts / Week
5.29
Growth Score
43.2 / 100
Follower Ratio
136.2×
Engagement
5.82%
A sponsored post from Werder Kids is estimated at $95 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
