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Outreach This Creator For FreeW cosmetics runs a Beauty brand account with 111.7K followers on Instagram. To date W cosmetics has posted 3,298 times, currently around 4 posts a week. Engagement runs at 0.13%, or about 140 likes and 8 comments per post.
The Beauty account Wcosmetics has posted 3,298 times on Instagram and drawn 111.7K followers.
Wcosmetics's 0.13% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Lately Wcosmetics has been publishing about 4 posts per week.
The account follows just 491 others against 111.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$390–$730
Based on 111.7K followers and a 0.13% engagement rate, a single sponsored post by Wcosmetics is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Wcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.47% |
| Average likes | 140 | 1,059 |
| Average comments | 8 | 46 |
| Posts per week | 4.37 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
W cosmetics is a beauty brand on Instagram, with 111.7K followers.
W cosmetics posts on Instagram as @wcosmetics.
W cosmetics has 111,749 followers on Instagram (111.7K) as of Sep 19, 2026.
W cosmetics's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by W cosmetics average 140 likes and 8 comments.
W cosmetics posts about 4 times per week on average.
W cosmetics is registered as a business account on Instagram.
W cosmetics is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,298 posts.
A sponsored post from W cosmetics is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,298
Avg Comments
8
Engagement
1.76%
