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Followers
2.1M
Following
1.1K
Total Posts
Engagement Rate
0.03%
Avg Likes
494
Avg Comments
Wayfair is a verified Fashion brand. The account has built 2.1M followers on Instagram. Its posts sit across fashion and tech. To date Wayfair has posted 1,404 times, currently around 10 posts a week. Posts average 494 likes and 31 comments, an engagement rate of 0.03%.
Counting 2.1M followers and 1,404 posts, Wayfair sits in the InstME index as a Fashion account.
Benchmarked against 424 Fashion accounts with over 1M followers, Wayfair posts a 0.03% engagement rate that is in the bottom quarter (median: 0.52%).
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 10 posts per week, more than one per day.
With 2.1M followers but only 1,060 accounts followed back, Wayfair shows the ratio of a well-established account.
Estimated sponsored-post value
$7,300–$14,000
Based on 2.1M followers and a 0.03% engagement rate, a single sponsored post by Wayfair is worth an estimated $7,300–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Wayfair | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.52% |
| Average likes | 494 | 9,959 |
| Average comments | 31 | 187 |
| Posts per week | 10.42 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Wayfair is a verified fashion brand on Instagram, with 2.1M followers.
Wayfair has 2,089,273 followers on Instagram (2.1M) as of Apr 24, 2026.
Wayfair's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Wayfair average 494 likes and 31 comments.
Wayfair posts about 10 times per week on average.
Wayfair is registered as a business account on Instagram and is verified.
Wayfair is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 1,404 posts.
Yes. Wayfair carries the blue verified badge on Instagram.
A sponsored post from Wayfair is estimated at $7,300 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,404
31
Posts / Week
10.42
Growth Score
0.6 / 100
Follower Ratio
1971.0×
Engagement
6.61%
