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Outreach This Creator For FreeReaching 30.9K followers on Instagram, Waverley Mills is a Home & DIY brand based in Australia. Waverley Mills has shared 1,449 posts to date, currently around 6 posts a week. Typical posts draw 117 likes and 8 comments, putting engagement at 0.41%.
Waverleymills operates a Home & DIY account on Instagram, pairing 30.9K followers with 1,449 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Waverleymills's 0.41% engagement rate lands below the median of 0.75%.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
Waverleymills currently publishes about 6 posts per week.
Estimated sponsored-post value
$110–$200
Based on 30.9K followers and a 0.41% engagement rate, a single sponsored post by Waverleymills is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Waverleymills | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.75% |
| Average likes | 117 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 5.92 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Waverleymills | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.51% |
| Average likes | 117 | 195 |
| Average comments | 8 | 8 |
| Posts per week | 5.92 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Waverley Mills is a home & diy brand based in Australia on Instagram, with 30.9K followers.
Waverley Mills posts on Instagram as @waverleymills.
Waverley Mills has 30,855 followers on Instagram (30.9K) as of Jul 13, 2026.
Waverley Mills's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Waverley Mills average 117 likes and 8 comments.
Waverley Mills posts about 6 times per week on average.
Waverley Mills is registered as a business account on Instagram.
Total Posts
1,449
Avg Comments
8
Engagement
4.23%
Waverley Mills is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,449 posts.
Waverley Mills's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Waverley Mills is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
