๐ถ๐ป๐๐ฒ๐ฟ๐ถ๐ผ๐ฟ ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฟ + ๐ฝ๐ต๐ผ๐๐ผ๐ด๐ฟ๐ฎ๐ฝ๐ต๐ฒ๐ฟ โฆ diy projects โฆ cosy interiors โฆ rental hacks โฆ sydney, australia
Ben + Leon is a verified Home & DIY brand based in Australia, with 62.2K followers on Instagram. Ben + Leon has shared 426 posts to date, currently around 5 posts a week. Posts average 480 likes and 98 comments, an engagement rate of 0.93%.
On Instagram, Coincidentallyus runs a Home & DIY account that has published 426 posts and gathered 62.2K followers.
For Home & DIY accounts with 10Kโ100K followers, Coincidentallyus's 0.93% engagement rate is above the median of 0.75%, a read from 1,345 accounts in the InstME index.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Coincidentallyus's recent cadence works out to about 5 posts per week.
Coincidentallyus follows only 318 accounts while being followed by 62.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$220โ$400
Based on 62.2K followers and a 0.93% engagement rate, a single sponsored post by Coincidentallyus is worth an estimated $220โ$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 25โ44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Coincidentallyus | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.75% |
| Average likes | 480 | 200 |
| Average comments | 98 | 9 |
| Posts per week | 4.87 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Coincidentallyus | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.51% |
| Average likes | 480 | 195 |
| Average comments | 98 | 8 |
| Posts per week | 4.87 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Ben + Leon is a verified home & diy brand based in Australia on Instagram, with 62.2K followers.
Ben + Leon posts on Instagram as @coincidentallyus.
Ben + Leon has 62,205 followers on Instagram (62.2K) as of Sep 8, 2026.
Ben + Leon's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10Kโ100K followers in the InstME index.
Posts by Ben + Leon average 480 likes and 98 comments.
Ben + Leon posts about 5 times per week on average.
Ben + Leon is registered as a business account on Instagram and is verified.
Ben + Leon is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 426 posts.
Ben + Leon's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
98
Engagement
4.17%
Yes. Ben + Leon carries the blue verified badge on Instagram.
A sponsored post from Ben + Leon is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
