Melbourne’s Nova 100, located on Wurundjeri Land and the home to @jaseandlauren, &
Followers
63.4K
Following
536
Total Posts
Engagement Rate
4.23%
Avg Likes
2,674
Avg Comments
Nova 100 is a verified Home & DIY brand on Instagram based in Australia, tracked in the InstME index with 63.4K followers. To date Nova 100 has posted 14,825 times, currently around 4 posts a week. Posts average 2,674 likes and 10 comments, an engagement rate of 4.23%.
Nova100 has built an audience of 63.4K followers on Instagram over 14,825 posts as a Home & DIY account.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Nova100's 4.23% engagement rate comes in in the top quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 277 likes, pointing to an audience that mostly engages through likes.
Nova100's videos average 5.2K views per post.
Posting frequency for Nova100 sits at about 4 posts per week.
On audience quality, Nova100 lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 536 others against 63.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$890–$1,600
Based on 63.4K followers and a 4.23% engagement rate, a single sponsored post by Nova100 is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nova100 | Cohort median |
|---|---|---|
| Engagement rate | 4.23% | 0.75% |
| Average likes | 2,674 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 3.68 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nova100 | Cohort median |
|---|---|---|
| Engagement rate | 4.23% | 0.51% |
| Average likes | 2,674 | 195 |
| Average comments | 10 | 8 |
| Posts per week | 3.68 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Nova 100 is a verified home & diy brand based in Australia on Instagram, with 63.4K followers.
Nova 100 posts on Instagram as @nova100.
Nova 100 has 63,375 followers on Instagram (63.4K) as of Apr 8, 2026.
Nova 100's engagement rate is 4.23%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Nova 100 average 2,674 likes and 10 comments.
Nova 100 posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Nova 100's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nova 100 is registered as a business account on Instagram and is verified.
Nova 100 is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 14,825 posts.
14,825
10
Avg Views
5,188
Posts / Week
3.68
Growth Score
84.6 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
3.34%
Nova 100's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Nova 100 carries the blue verified badge on Instagram.
A sponsored post from Nova 100 is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
