The home of food lovers! 💚 Give us a follow and get stuck into tasty recipes, offers & foodie inspo you won’t want to miss 🍝😋
Outreach This Creator For FreeFollowers
677.8K
Following
620
Total Posts
Engagement Rate
0.1%
Avg Likes
642
Avg Comments
On Instagram, Waitrose is a verified Food brand with an audience of 677.8K. The account posts mainly around food and tech topics. Waitrose has shared 4,015 posts to date, currently around 17 posts a week. Engagement runs at 0.1%, or about 642 likes and 16 comments per post.
Waitrose shows up in the InstME index as a Food account, 677.8K followers, 4,015 posts.
Waitrose has an engagement rate of 0.1%, which is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The audience comments once per 41 likes on average, a healthy amount of conversation.
Over recent weeks, Waitrose has published about 17 posts per week, more than one per day.
Waitrose follows only 620 accounts while being followed by 677.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,400
Based on 677.8K followers and a 0.1% engagement rate, a single sponsored post by Waitrose is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Waitrose | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.74% |
| Average likes | 642 | 1,665 |
| Average comments | 16 | 54 |
| Posts per week | 16.51 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Waitrose is a verified food brand on Instagram, with 677.8K followers.
Waitrose has 677,784 followers on Instagram (677.8K) as of Apr 27, 2026.
Waitrose's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Waitrose average 642 likes and 16 comments.
Waitrose posts about 17 times per week on average.
Waitrose is registered as a business account on Instagram and is verified.
Waitrose is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 4,015 posts.
Yes. Waitrose carries the blue verified badge on Instagram.
A sponsored post from Waitrose is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,015
16
Posts / Week
16.51
Growth Score
2 / 100
Follower Ratio
1093.2×
Engagement
0%
