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Followers
276.4K
Following
44
Total Posts
Engagement Rate
1.79%
Avg Likes
4,769
Avg Comments
Volkswagen Deutschland is a verified Automotive brand on Instagram, tracked in the InstME index with 276.4K followers. Its posts sit across automotive and fashion. Volkswagen Deutschland has shared 2,858 posts to date, currently less than one post a week. Typical posts draw 4,769 likes and 170 comments, putting engagement at 1.79%.
The Automotive account Volkswagen_de has posted 2,858 times on Instagram and drawn 276.4K followers.
Volkswagen_de's 1.79% engagement rate is above the median of 1.12% among Automotive accounts with 100K–1M followers, measured across 1,181 accounts in the InstME index.
One comment lands for every 28 likes, which reads as a healthy amount of conversation.
Volkswagen_de's output runs to less than one post per week.
The account follows just 44 others against 276.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 276.4K followers and a 1.79% engagement rate, a single sponsored post by Volkswagen_de is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Fashion
| Metric | Volkswagen_de | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 1.12% |
| Average likes | 4,769 | 2,576 |
| Average comments | 170 | 48 |
| Posts per week | 0.12 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Volkswagen Deutschland is a verified automotive brand on Instagram, with 276.4K followers.
Volkswagen Deutschland posts on Instagram as @volkswagen_de.
Volkswagen Deutschland has 276,387 followers on Instagram (276.4K) as of Jul 10, 2026.
Volkswagen Deutschland's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Volkswagen Deutschland average 4,769 likes and 170 comments.
Volkswagen Deutschland posts less than once a week on average.
Volkswagen Deutschland is registered as a business account on Instagram and is verified.
Volkswagen Deutschland is categorized as an automotive and fashion account in the InstME index, based on the profile's bio and Instagram category across 2,858 posts.
2,858
170
Posts / Week
0.12
Growth Score
35.8 / 100
Follower Ratio
6281.5×
Engagement
2.85%
Yes. Volkswagen Deutschland carries the blue verified badge on Instagram.
A sponsored post from Volkswagen Deutschland is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
